IronHack: Challenge 1

Joining the Ironhack bootcamp, I have to complete the prework. This first challenge is a Case study challenge in Design Thinking.

The client UrbanGo is a Public transit and mapping Startup. Their goal is to solve the problem of urban mobility by offering the quickest and cheapest public and private transport routes to their users.

The app show the users how to get from A to B, where different routes and options will be provided.

Empathize?

What is the problem with this app? The app solves the way people move from A to B with different public or private transports. The process gets more complicated with the actual transfer process between transports. Different tickets, queues or broken machines.

When interviewing users of the app, the time an annoyance of having multiple different tickets.

Define

Problem statement: The UrbanGo apps solves the problems with urban mobility by offering the quickest and cheapest transport routers for users. There is a need to have tickets also available in the quickest and cheapest offering in the app.

Problems faced:

• Where to buy
• Types of tickets
• Time
• City zones
• Crowded / queues
• Payment (no cash in the transport itself or in machine or vice versa)

Ideate

Brainstorming on how to solve the current issues while purchasing:

• Online tickets
• In app tickets
• Working together with countries public transports
• Ticket that work over multiple providers
• Different payement options

Prototype

After brainstorming and analysing the answers from the interviews. The following prototype design came to live:

Learned

What I learned from this exercise?

Asking the right questions. Not steering someone to an answer but to have an open question as much as possible.

Also the interviews really help on getting idea’s and experiences and show you how different people use an app or service.

Overall a fun experience!